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our
vision

Our vision is to become an industry leader of data and insights to anyone involved in the field of equine care, fitness and research.

MEET THE TEAM

Bringing mass market hi-tech product experience to the equine industry.

Thought leadership to apply cutting edge technology in a coherent way to horse welfare.

Years of experience creating value from leading edge technology.

Innovative secure cloud connected monitoring devices utilising data science, machine learning and artificial intelligence.

our team

Our team is made up of proven tech leaders working with equine scientists, professionals and enthusiasts.

David Frost

CEO & CO FOUNDER

A highly motivated leader with 25+ years of development, validation and customer engineering experience in the wireless telecoms industry . A wealth of experience at various engineering management levels to address strategic, operational and transformational goals.

Neil Bailey

CTO & CO FOUNDER

A proven leader with 25+ years of development and customer engineering experience in the wireless and satellite industry. Expertise in team leadership, hardware design, system design, software engineering, software tools, digital signal processing.

Rafik Jallad

BUSINESS ADVISOR

Entrepreneur and Cambridge Judge Business School mentor. Rafik was the founder and CEO of BlueCreation, an Internet of Things (IoT) focused company. Rafik grew BlueCreation with an international customer base and sold it to Sierra Wireless in November 2016.

business support

R&D innovation of our Smart Fabric Girth Sleeve is supported by the New Anglia Local Enterprise Partnership Growth Through Innovation Fund.
This is part-funded by the European Regional Development Fund.