Siametric Systems Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.endurolabs.co.uk (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
1. Information About Us
Our Site is owned and operated by Siametric Systems Limited, a limited company registered in England under company number 11046631.
Registered address: St John’s Innovation Centre, Cowley Road, Cambridge, UK, CB4 0WS.
Trading address: Newmarket Business Centre, 341 Exning Road, Newmarket, Suffolk, UK, CB8 0AT.
We have appointed a data privacy manager (DPM) who is responsible for overseeing any questions you may have relating to this privacy notice. Please direct any questions (including any requests to exercise your legal rights) to the Data Privacy Manager using the details provided at the end of this document.
2. What Does This Policy Cover?
3. What Is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
4. What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
b) The right to access the personal data that we hold about you. Part 11 will tell you how to do this.
c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 13 to find out more.
d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 13 to find out more.
e) The right to restrict (i.e. prevent) the processing of your personal data.
f) The right to object to us using your personal data for a particular purpose or purposes.
g) The right to withdraw consent. This means that, if we are relying on your consent as the
legal basis for using your personal data, you are free to withdraw that consent at any time.
h) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
i) Rights relating to automated decision-making and profiling. We do not use your personal data in this way .
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 13.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 13.
5. What Data Do You Collect and How?
Depending upon your use of Our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. We do not collect any ‘special category’ or ‘sensitive’ personal data AND/OR personal data relating to children AND/OR data relating to criminal convictions and/or offences .
We use different methods of data collection you including:
- Direct interactions: You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- Create an account on our website,
- Apply for our products or services,
- Subscribe to our service or publications,
- Request marketing to be sent to you,
- Enter a competition, promotion or survey,
- Give us feedback.
- Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
- Third parties or publicly available source: We may receive personal data about you from various third parties and public sources as set out below:
Technical Data from the following parties:
- Analytics such as Google,
- Advertising networks based inside or outside the EU,
- Search information providers based inside or outside the EU.
Contact, Financial and Transaction Data from providers of technical, payment and delivery services based inside the EU.
|Data Collected||How We Collect the Data|
|Identity Information including: Name, title, date of birth, gender||Direct interaction|
|Contact information including: address, email address, telephone number||Direct interaction|
|Business information including business name, job title, profession||Direct interaction|
|Payment information including: card details, bank account numbers||Direct interaction|
|Profile information including: preferences, interests, login details, purchase history||Direct interaction and Automated technologies and interactions|
|Technical information including: IP address, browser type and version, operating system||Automated technologies and interactions|
6. How Do You Use My Personal Data?
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:
|What We Do||What Data We Use||Our Lawful Basis|
|Registering you on our Site||Identity and contact||Performance of a contract with you|
|Administering Our Site||Identity, contact and technical||Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). Also, necessary to comply with a legal obligation|
|Identity, contact and technical||Identity, contact and technical||Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). Also, necessary to comply with a legal obligation|
|Supplying our products AND/OR services to you||Identity, Contact, Financial,Transaction, Marketing and Communications||Performance of a contract with you. Also, Necessary for our legitimate interests (to recover debts due to us)|
|Managing payments for our products AND/OR services||Identity, Contact, Financial,Transaction, Marketing and Communications||Performance of a contract with you. Also, necessary for our legitimate interests (to recover debts due to us)|
|Personalising and tailoring our products AND/OR services for you.||Identity, Contact, Profile,Usage, Marketing andCommunications, Technical||Necessary for our legitimate interests (to understand how our site users use our products/services. Further, to improve them, to grow our business and to inform our marketing direction)|
|Communicating with you||Identity, Contact, Technical,Usage, Profile||Necessary for our legitimate business interests (to develop our products/services)|
|Supplying you with information by email AND/OR post that you have opted-in-to(you may opt-out at any time by clicking the “please remove me from further emails” hyperlink in emails from Enduro Labs||Identity, Contact, Profile,Usage, Marketing andCommunications||Necessary for our legitimate business interests (to develop our products/services and market our products)|
|To enable you to partake in competitions, complete surveys or receive discounts||Identity, Contact, Profile,Usage, Marketing and Communications||Performance of a contract with you, Also necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)|
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email AND/OR telephone AND/OR text message AND/OR post with information, news, and offers on our OR products AND/OR services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.
We use the following automated systems for carrying out certain kinds of decision-making AND/OR profiling. If at any point you wish to query any action that we take on the basis of this or wish to request ‘human intervention’ (i.e. have someone review the action themselves, rather than relying only on the automated method), the Data Protection Legislation gives you the right to do so. Please contact us to find out more using the details in Part 13.
We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 13.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
7. How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. For standard HMRC tax purposes we must keep certain records (including Contact, Identity, Financial and Transaction Data) for the current year plus six further years. Consequently, to determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
8. How and Where Do You Store or Transfer My Personal Data?
We will only store or transfer your personal data store or transfer some of your personal data within the UK. This means that it will be fully protected under the Data Protection Legislation.
We will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the Data Protection Legislation, GDPR, and/or to equivalent standards by law.
9. Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions. If we sell, transfer, or merge parts of ou r business or assets, your personal data may be
10. Can I Withhold Information?
You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
11. How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a
“subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 13.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to
cover our administrative costs in responding.
We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept informed of our progress.
13. How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
Postal Address: Data Protection Officer, Siametric Systems Ltd, Newmarket Business Centre, 341 Exning Road, Newmarket, Suffolk, UK, CB8 0AT.
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.